“Of course, I had hopes and dreams, but I never imagined EDC would grow so fast.” - The rapid developments in the internet and the adult market were Eric Idema’s main motivation to enter the e-commerce segment as a seller of sex toys. Ever since then, the company has seen continued growth, as demonstrated by numerous changes of location that had become necessary to accommodate the expanding company. The introduction of the EasyToys private brand in 2015 was another milestone, as was last year’s decision to enter the wholesale market. In our EAN interview with Eric Idema, we take a closer look at ten years of EDC.

How did you get into the industry? And what did you do professionally before EDC?
Eric Idema: Many years ago, I wanted to be a farmer or at least work in the agrarian sector. I also went to a so-called ‘green’ school, to learn everything about food and plants. But my ideas and ambitions changed a lot during the years. I worked as a logistics planner and as a logistics manager. Someone I met several years ago happened to be in the webcam and SMS business. I thought ‘what they can do, I can do too, but better’. So, I started some websites with links (affiliate-based) to movies, webcams, and SMS services. I had so many visitors every day that I came up with the idea of adding a shop to the sites. Suddenly, I got my first order and then it all started. At the beginning, I didn’t have any supplies; I only placed an order when I sold an item from my web shop. Later, I started stocking up on the fast movers in my bedroom closet. But when things really started developing, I started EDC Internet B.V. and bought my first little stockroom (80sqm).

Lees het uitgebreide interview op EAN Online Insights

Bron: EAN Online (origineel gepubliceerd op 22-02-2017)